Shanoo Bhatia

Designated Partner, EuMo DesignIntelligence

Shanoo has a rich experience in design and design management. She leads EuMo – Eureka Moment, a Mumbai-based design collective, which she has also founded with Harkaran Singh Grewal. She has helped shape the design narrative in India as Chairperson, National Design Committee of ASSOCHAM and as the President of the Mumbai Chapter of the Association of Designers of India. She’s also the current Advisor to the Association of Designers of India and is a part of MIT Art, Design and Technology University Board of Studies.

Shanoo brings strategic design thinking while directing projects that are rare in scale and design opportunity. She has headed benchmark strategic and design projects winning prestigious awards such as the Rebrand 100, Designomics, Lexus India, IBDA and the CMO retail award on behalf of her clients.

Shanoo has been part of eminent national and international design award juries and a speaker at design events. She believes that design should escape the conformist confines of the craft and find expression across all dimensions. She champions the conscious and thoughtful use of cultural metaphors in her work.