Indigenous Evolution: Mahindra Global Design Bags India’s Best In-House Design Studio Award 2023

Mahindra Global Design is the in-house design operation that handles the design and brand requirements of all Mahindra Group’s businesses related to transportation. It also is the primary organisation for many of the group’s other companies.
It caters to segment and market-appropriate, contextual end-to-end design solutions. From pre-concept to concept and all the way through to production release, Mahindra Global Design maintains an oversight into industrialisation to deliver designs that stay true to the signed-off intent.

Project 1 – BE 05

A real standout, the BE 05 is a Sports Electric Vehicle (SEV) in the truest sense, making it a category pioneer. It sports a bold, racing-inspired design that seamlessly complements the multi-sensory experiences it offers.

Project 2 – BE 07

The BE 07 is a family-oriented vehicle that’s been designed to explore the places you love with the people you love. It is a versatile, mid-sized SUV that offers a first-class experience with configurable profiles and curated multi-sensory experiences.

Project 3 – BE 09

The largest of Mahindra’s BE series, the BE 09 is a head-turner. The grand tourer SUV catches the eye with a chiselled design, dynamic roof, and a solid stance, offering a first-class experience for up to four passengers.

Project 4 – XUV e8

The XUV e8 is a combination of sheer performance, best-in-class technology, and safety. The intelligent all-wheel drive system, paired with a sophisticated cabin, offers supreme ride comfort both on and off the road.

Project 5 – XUV e9

The XUV e9 sports a fearlessly modern design with the strengths of a true-blue SUV, combining it with the aerodynamic silhouette of a coupe. The intelligent interiors enhance the outdoorsy appeal with its panoramic sky roof.

Project 6 – BE Rall-E

The BE Rall-E is a feature-loaded Sports Electric Vehicle (SEV), making it the perfect companion for adventure seekers. Its racing-inspired bold design gives it a tough, go-anywhere stance that complements its capabilities quite well.

Project 7 – Bolero MAXX

Bolero MAXX Pick-Up is an evolution of the trusty Bolero Pick-up that’s designed for the dynamic needs of modern-day businesses. The compact design makes it ideally suited for narrow city roads enabling hassle-free inter and intracity transportation.

Credit: Mahindra Global Design