Category Archives: Craft

Time tested design

ISSUE: 143 Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture What does it take to create timeless designs? SS: In order to create timeless designs I think you have to really look at functionality versus just…

A legacy continues

ISSUE: 143 Leveraging the success of his family’s export business, Naman Jain is focusing on creating a retail presence in India How does your brand support the artisanal community in India? NJ: We employ artisans and weavers to create the rugs. By focusing on increasing our sales, we ensure continuous employment to the existing weavers…

Dangerously delicate

ISSUE: 143 Kavya Potluri’s attention to minute detail is what sets her intricate and unconventional jewelry apart What is your design philosophy? KP: I don’t look for inspiration; it comes to me. I don’t have a standardized process to create. The one thing I’m very particular about in my work is the detailing because I…

Exploring minimalism

ISSUE: 141 Six years ago Siddhant Tikkoo & Nikita D’Silva came togetherto set up a practice that has grown to reflect their shared design sensibilities What does it take to create spaces that speak about a person? N&S: We usually send out a questionnaire to all our potential clients, and one of the questions we…

Aiming for gold

ISSUE: 141 Aashima Rajpal and Chitvan Agarwal combined their contrasting but complementary skill sets to create a vibrant home accessories brand Is it difficult to balance creativity and commerce? AR: It’s a struggle we deal with every day. Being a small set up, we usually do almost everything ourselves, right from managing inventory to designing…

Making space for dreams

ISSUE: 141 Ravi Vazirani set up a design studio even though he wasn’t formally trained as a designer, a leap of faith that has brought him much success and satisfaction What inspires you? RV: There is no one formula. Sometimes I see a detail that stays stuck in my head, sometimes I am inspired by…

The medium is the message

ISSUE: 141 Spending over 15 years in the media and entertainment industry has given Biswajit Hajra a deep understanding of broadcast design. He puts this to good use as an independent design consultant with a varied and interesting portfolio. What makes communication design simple yet impactful? BH: To put forth a message upfront and in…

A touch of glass

ISSUE: 141 Sreeti Mondol’s beaded curtains can be used in myriad ways to add color and character to a space What entrepreneurial challenges have you faced along the way? SM: Exporting is a complicated paper-heavy process, which adds to the complexity of the workload with our international clients. Keeping up with social media, which today…

The Lure of ceramics

ISSUE: 133 Multidisciplinary designer and artist, Latika Nehra spent over ten a honing her skills at a computer before she discovered the freedom of sinking her fingers into clay How did your journey in design begin?  LN: Completely by chance. I was in my final year at Mayo, Ajmer and some friends were circulating application…

An eye-popping experience

ISSUE: 137 Kaabia & Saasha Grewal’s unorthodox line of handcrafted jewellery and bags makes a bold fashion statement How did your tryst with jewellery begin? K&S: Our love affair with jewellery started at a very young age. The credit goes to our mom who has quite a collection of heirlooms and her own buys. Growing…