Category Archives: Fashion

Creating Kaira

ISSUE: 143 Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints What is your design philosophy? NG: I pursued an undergraduate degree in Fashion Technology from National Institute of Fashion Technology, New Delhi. Being in a fashion school and studying amongst the top creative minds…

Fun With Fabric

ISSUE: 142 When Aditi & Divam Jain plunged into the already crowded space of women’s apparel, they were more intent on the journey than the destination Introduce us to the Fabnest brand philosophy. A&D: It’s pretty clear cut and simple. We work very hard to create comfortable all-occasion wear, silhouettes for everyone at affordable price…

Dressed for the occasion

ISSUE: 137 Kunal Rawal believes in offering his clients a choice of nonconformist and multi-functional ethnic wear with global appeal How does your cultural background impact your design language? KR: While fashion is moving towards becoming more acceptable and individualistic, today’s customers are always looking for designs that stand out and look more personal and…

Creating the right mood

ISSUE: 137 Fashion stylist Gaurav Bhatia is keen on breaking stereotypes in the industry through his work What drew you to a career in fashion? GB: I’ve always been fascinated by fashion but I never believed in myself or that I could fit into the ‘glam’ industry. I got rejected for the fashion shows in…

From surplus to stylish

ISSUE: 136 Sheena Uppal is committed to creating limited quantities of thoughtful and ethical wardrobe staples for women How were you drawn to design? SU: From a young age, I was drawn to fashion styling and expressing myself through my clothes. I spent a few years working in my family’s garments and textiles business, learning…

Building on a legacy

ISSUE: 136 Amrish Kumar has transformed Ritu Kumar, a boutique business started 50 years ago, into a highly successful women’s apparel company with multiple brands. How did your mother, well-known designer Ritu Kumar, help shape your perception of fashion? AK: For me, it was not so much about the perception of fashion – there was…

The lure of Chintz

ISSUE: 136 Shambhavi Tiwari delights in creating hand-painted designs that are digitally translated onto fabric for use in a range of lifestyle products hare your experience of working in industry. How did you decide to venture out on your own? ST: After graduating from NID, I did a short stint at a very reputed home…

A Different Canvas

ISSUE: 132 Mrunalini Rao’s eponymous label offers clothing ranging from luxurious bridal wear that resembles works of art to a sustainable prêt line that is her contribution to reducing waste How do Indian crafts influence your designs? MR: I love Indian crafts and I want to explore as many as possible through my work. My…

Inspired & Made in India

ISSUE: 131 Rikki Kher attributes the international success of his menswear brand to the consistent focus on presenting traditional Indian craft and textiles in a modern context What led to the birth of KARDO? RK: While running my sourcing business, I started to make some of my own clothes because I couldn’t find things I…

Life in the slow lane

ISSUE: 128 Pallavi Shantam’s Buna label celebrates an easier pace of design and creation What inspires your creations? PS: Buna takes its inspiration from nature, art and vintage fashion. Our esthetic is rooted in interrupted harmonies of form. Within the silhouettes, we capture evocative feelings of space with details veiled and hidden underlinings or at…