Decoding the Digital Realm: Brucira is India’s Best Design Studio 2023

Brucira is a team of passionate UX/UI Designers, Product Managers, Full Stack Developers and Communication Artists helping businesses of all sizes launch and scale their next project.

So far, they have worked with 150+ Brands known globally. To name a few: Zepto, Razorpay, Dream 11, Disney, Google, DHL, IBM and more.

Project 1 – Slice

Slice is a prominent fintech company focused on India’s youth. It aims to transform the financial landscape for millennials and Gen Z by providing an intelligent and transparent platform. Recognising that today’s youth hold the power to shape the tomorrow, Slice prioritises growing alongside this new generation. Brucira, leveraging their design expertise in 3D designs and captivating videos, along with strategic social media marketing, created vibrant, engaging, and lively experiences for Slice, ensuring effective brand communication.

Project 2 – Finity

Finity, a pioneer in the realm of passive investing and robo-advisory for mutual funds, seamlessly combines advanced technology and expert mutual fund research to offer personalised fund recommendations tailored to specific goals and risk profile. However, their previous app did not live up to modern standards and aesthetics. So, with the goal of enhancing their conversion rate, Brucira crafted a contemporary app for them, infused with delightful illustrations and icons that exude a playful aesthetic, establishing a direct connection with their users.

Project 3 – Flipkart

Flipkart Private Limited, an Indian e-commerce tycoon, started with a primary focus on online book sales and soon expanded to lifestyle products, electronics, home essentials, and groceries. Today Flipkart is the biggest online Indian marketplace, competing with the likes of world leaders like Amazon.

Brucira helped them create an icon & Illustration style along with an interaction video for use around SuperCoins (a first-of-its-kind rewards ecosystem) that suits their personality and conveys their message to the target audience.

Project 4 – Zepto Rider App

Zepto stands out as a leader in lightning-fast grocery delivery, setting new benchmarks as the fastest-growing startup in its industry, with an ambitious promise of delivering groceries to your doorstep within 10 minutes. Brucira concentrated on optimising the user flow and navigation within the rider app to facilitate this claim, ensuring that delivery agents enjoyed a seamless and exceptional experience. Bold icons and illustrations were strategically incorporated for clear messaging and smooth interactions, enabling hassle-free operations.

Project 5 – Rapido

Rapido, India’s pioneering and rapidly expanding bike taxi app, boasts an impressive record of over 25 million app downloads. With operations spanning across 100+ cities, Rapido sought to introduce fun and captivating personality elements into their platform, aligning with their distinctive design language. Brucira played a key role in developing an engaging illustration and iconography style, accompanied by dynamic interactions that reflect Rapido’s forward-thinking approach and align with their vision of standing out from the crowd.

Credit: Brucira Online Solutions