Designing Convenience: Analogy Awarded India’s Best Design Studio 2023

A multiple award-winning design studio with a global footprint, Analogy crafts unique
and memorable products, redefining smart product design by integrating industrial design, interaction design, and advanced technology to create innovative and unique experiences. The team of well-trained designers and engineers crafts solutions
for a wide range of industries, including consumer electronics, lifestyle products and smart home devices. The studio’s diverse clientele ranges from Fortune 500 companies to emerging start-ups, in India and abroad, who benefit from its commitment to excellence and passion for pushing the boundaries of design.

Project 1 – Dostea Tea Machine

Dostea is a tea machine designed for the home user who wants to enjoy a cup of authentic Indian tea, without going through the hassle of collecting the long list of ingredients required to make the famed flavoured tea. Insert a pod of tea powder into the slot, select how strong and milky you want your tea and Dostea does the rest for you. It pumps the milk and water from jugs, pierces the pod, collects all the fluids and tea powder in the carafe, inductively heats the mixture and lets you know once your cup of chai is ready.

Project 2 – Freedom Face Shield

The Freedom face shield is Analogy’s solution to the problem of creating facial coverings that fit faces of different sizes and shapes, right from kids to adults. Using origami techniques, they created a front shield with folds, held together by Velcro, which allows three levels of protection. The headband is designed to reduce discomfort by moving the load to over the head, instead of around the forehead. The unique earpiece design allows the use of earphones along with an extra face mask for added protection.

Project 3 – iDiya Wellness Device

iDiya is a wellness device that offers a three-pronged approach to relaxation – through sight, sound and scent. It uses smart LEDs, an inbuilt high-quality speaker and an aroma diffuser to gently nudge a user into a state of wellness. It is for anyone who wishes to create their own space of wellness and relaxation. The device seamlessly pairs with any smartphone over Bluetooth. iDiya is a never-seen-before fusion of various relaxation methodologies, combined into a softly rounded, spectacularly designed product. It fits perfectly into the user’s palm and represents the road to relaxation.

Project 4 – Maersk Tech Kit

The Maersk Tech Kit is an onboarding kit for new employees joining Maersk’s tech team in India and Europe. Using Maersk’s iconic container imagery, the Tech Kit not only serves as a container for all the items inside but also as a tool to promote the Maersk brand, increasing brand recall and recognition among the employees, their friends and families. Each item in the kit was handpicked and customised to Maersk’s guidelines. Distributed among 1,000 employees across 2 continents, the Maersk Tech Kit was a massive success and set a new benchmark for onboarding experiences.

Project 5 – Bluemax Camcorder Charger

The Bluemax Camcorder Charger is a compact, modular device that is designed to accommodate a universal array of devices. The wiring system is clean and efficient, with excessive wiring concealed at the back of the box. The design of the charger also considers the needs of travellers and photographers, with a translucent cover that allows the user to monitor how much of the wire is left to be used. A wireless charger is thoughtfully integrated, for photographers who use their phones as a secondary camera.

Credit: Analogy