Illuminating Innovation: Havells Glamtube Aurora is India’s Best Design Project 2023

Since their introduction in 1940, tube lights have been an integral part of daily life. The advent of LED technology in 2000 began transforming tube lights from complex ecosystems into simpler, more efficient tubes. Despite this technological evolution, the basic design of tube lights has remained largely unchanged for over 80 years. Havells tasked Studio ABD with redefining tube light design, aiming to create something extraordinary. Studio ABD’s goal was to develop designs that not only served as functional lighting but also doubled as decorative wall sculptures.

Elegant Lighting Solutions

The collaboration between Havells and Studio ABD led to the creation of the Glamtube collection, a series of new-age battens that have disrupted the LED batten market. The collection’s striking designs, combined with attractive packaging, have set a new benchmark in the segment. The introduction of the Glamtube collection has significantly impacted the LED batten market, establishing Havells as a pioneer in innovative lighting solutions. The collection’s success is evident in its reception, with products like the Aurora becoming top sellers. The elegant and distinctive designs have resonated with consumers, elevating the standard for batten aesthetics and functionality.

Reimagining Tube Lights

Studio ABD’s design philosophy focuses on bringing fresh perspectives and understanding user behaviour to create innovative solutions. For the Glamtube collection, Studio ABD used materials like ABS and polycarbonate, ensuring top-notch surface quality for the best fit, feel, and finish. This meticulous attention to detail ensures that each product not only looks stunning but also performs flawlessly.

The Havells Glamtube Aurora represents a significant leap forward in tube light design. By transforming functional lighting into artistic wall sculptures, Studio ABD has set a new standard in the industry, showcasing the power of thoughtful and innovative design.

Credit: Studio ABD