Unifying Brand Identity: ET Telecom’s Strategic Rebranding Wins India’s Best Design Project Award 2023

ET Telecom aims to become the largest, most trusted brand in India’s telecom sector. Dreamjar Studios modelled a unique, functional, and consistent design system for the ET Telecom sub-brands and IPs as part of the same umbrella family, whilst giving them  all an individual identity that is modern and powerful. The branding signifies that no matter how much telecom evolves or how many technologies come up in the future, its core lies in communication. The visual language is timeless yet forward-looking, combining communication with technology. The branding is all-inclusive, cohesive, and easily recognisable. Each IP strengthens the overall brand image of ET Telecom in a clear, effective, and powerful way. All the visual elements including colours, typography, icons, and patterns are inspired by the functioning of these sub-brands and IPs, and the evolution of the telecom industry.

Crafting a Cohesive Brand Identity

A key element of the rebranding is the use of a speech bubble as the central motif. This universally recognisable symbol for communication, conversation, and connectivity serves as a strong foundation for all IPs. Its association with technology and innovation aligns with ET Telecom’s mission, providing a contemporary representation that binds all the IPs together. Each IP’s combination mark has been crafted to have a unique identity while integrating seamlessly with the parent brand. The visual elements within each IP’s logo reflect the essence of the sub-brand, ensuring that each logo is distinct yet cohesive with the parent brand. The visual language employs blue—a colour symbolising technology, innovation, and intellect—along with ET Red to enhance brand recall. The carefully curated colour palette for each IP imparts a modern and relevant vibe while maintaining consistency.

Capturing Attention

The new brand identity has significantly impacted ET Telecom’s presence in the industry. During 2022-23, the revamped branding was showcased at various events, summits, conferences, and award ceremonies attended by industry leaders, executives, and dignitaries. This heightened visibility has led to a notable increase in readership, views, and engagement on the ET Telecom website and the individual websites of its sub-brands.

The refreshed brand identity has garnered traction within the telecom sector, with growing momentum on social media platforms. The successful promotion of events and summits, both online and offline, underscores the effectiveness of the new branding strategy in enhancing ET Telecom’s market presence and industry recognition.

Credit: Dreamjar Studios