Used historically by countries on coins and later adopted by royal families, monograms stand as a symbol of luxury, royalty, and professionalism. For The Laddoo Wala, the design team has given a modern spin to a traditional three-letter monogram, enveloped in a familiar shape inspired by hand-drawn shop signs of an era long gone. The…
The Gentle One, a smart electric toothbrush by TÜSK, provides a smarter, more efficient brushing experience. It is an ideal choice for the modern, eco-conscious individual. With a sleek design, the smallest replaceable bristle head to reduce plastic usage, efficient vibration transfer technology, and a two-minute smart timer, it guarantees effective cleaning. Limitations of Traditional…
There are brands and corporations that, right from inception, have played a fundamental part in building India over several decades and have become the backbone of the Indian economy. The Core is about giving these legacy brands and corporations much-needed importance while covering essential developments in the start-up and tech space in a young and…
The Classic Rita Café is designed to provide locally grown, sustainable and organic food and indigenous snacks to the community. Designing a space with a low ceiling can often feel oppressive and negatively impact the mood of those using it. Classic Rita Café faced this challenge head-on by creating an innovative solution to make the…
Showcased at the Auto Components Expo 2023, the objective of TD223 was to demonstrate Initia Design’s creative capabilities in conceptualising, developing, and realising an all-new electric scooter design. The scope of this project covered the complete development of the product, from initial sketches to a fully functional prototype. The design also aimed at a cohesive…
For the past 50 years, the look and feel of three-wheelers have remained nearly the same. To modernise three-wheelers holistically would require functional as well as aspirational problems to be solved. INITIA’s design team created a distinctive design that integrated cost and energy-efficient EV technologies from Uno Minda. A fully functional prototype was created to…
Teanme is a US-based premium tea brand that offers a wide variety of blends and flavours. The design team at Aarts Creative conceived the brand name, and created the identity and packaging around the idea of companionship, helping the brand stand out in an extremely cluttered market. Navigating a Saturated Market The tea market is…
Conversations with the founders of Talisva Winery introduced the design team to their vision of creating a brand that is proud of its local heritage but also one that is modern and appeals to urban consumers. The team at Krack’n Inc realised that there was a rich story behind the founders of the brand, which…
Shark Brains is a holistic project that continues to evolve and innovate in the realm of education and child development. The design team collaborated with child educators and embarked on an extensive research and development journey to bring the brand and its product ideas to fruition. The team continues to collaborate with Shark Brains for…
SmartHat is a smart safety helmet designed to enhance workplace safety. The helmet comes with advanced features such as real-time tracking, environmental sensors, human condition monitoring sensors, and communication tools to enhance situational awareness for workers. Addressing an Untapped Industry Blue-collar workers, who constitute 78% of the global workforce, face significant challenges in utilising modern…
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