The project involved designing the identity for O’be Cocktails as well as the packaging and key images for communication. Euphoric Beverages, a vibrant player in the cocktail industry, tasked Design Orb with a challenging project: to redesign the identity and packaging of their cocktail range. The previous packaging featured a cat as a mascot, a…
The project involved creating a branding system for My Fishing Boat that makes the fish buying and consuming experience easy and fun for the Indian customer. Addressing Challenges of the Seafood Market After two years in the market, My Fishing Boat (MFB), a Hyderabad-based seafood company, identified a significant challenge: making the fish buying and…
Surrounded by trees, set in the middle of an orchard, this weekend home mimics a traditional Indian village house with verandas inside-out, a courtyard and a pitched roof. Sustainability has been the key focus of the project, keeping the carbon footprint to a minimum. Addressing the Challenges Designing a modern structure that incorporates traditional features…
The inspiration for this furniture collection came from MuseTRIBE, MuseMART’s version of Channapatna toys that embody a blend of masterful craftsmanship and contemporary design elements. MuseVERSE features individualistic design languages that are influenced by both form and texture. The result is a diverse and captivating collection of furniture that seamlessly merges traditional craftsmanship with modern…
Kshemavana is a sanctuary for those who seek to heal naturally, holistically, and sustainably. Conceived by pioneers in naturopathy and yogic sciences, it is a catalyst for lifestyle change, charting individualized paths to healthy living. The 22-acre complex structure is divided into eight buildings with courtyards, atriums, and open screens helping to make the most…
The Kanpur & Agra metro design was unveiled in September 2021 by the Chief Minister of Uttar Pradesh, Shri Yogi Adityanath. The metro trains are 100% indigenously manufactured at the Alstom facility in Savli, Gujarat. Merging Heritage with Innovation When Alstom Transport was awarded the project, the primary challenge lay in creating a design that…
The Gauda festival was conceived to present art and design that celebrates the classical heritage of Bengal. Bengal’s rich classical and artistic heritage, particularly from the Pala and Sena periods, has often been overshadowed by the more recent Bengal Renaissance. The profound art and architecture that once influenced regions as far as Tibet and Burma…
Designing newness in a mundane ten-rupee plastic pen can be challenging, a task made trickier if the customer belongs to Gen Z. In today’s clutter, this target group is always looking for something that breaks the norm or provokes them. How does a simple pen add something more to their everyday life? Innovating Within Constraints…
After the massive success of Groovy fruit drinks across North India in 2020, Groovy was set to take things to the next level with Groovy Plus, a fruit juice with more fruit content. The new version is even more natural and healthier than the original Groovy fruit drink. Capturing Nature’s Essence in Every Sip The…
EarlySalary wanted to redesign its app to suit its rebranding as Fibe. Having already carved out a strong presence in the market, it created a unique challenge for the redesign. The goal was to appeal to both existing users and attract new ones while preserving the brand’s essence. From visual to experience design, Lemon Yellow…
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