Author Archives: marianna

Havells Studio is renowned for creating design-led, new-age home appliances that cater to a global audience. Each product is inspired by an authentic story and incorporates relevant innovations, features, materials, and craftsmanship. Meditate, a state-of-the-art air purifier is one of their standout projects. Havells partnered with Studio ABD for designing a unique packaging identity and…

This extravagant rebranding for a popular New Delhi-based burger chain flipped the burger game on its head. It involved taking their branding voice, ethos, and belief system and reconceptualizing it with a twist to create a brand that is vibrant, healthy, and inspired by the retro American diner style. Bright and bold colours were neatly…

In a world of online distractions, this Brush Pen set was created to joyously attract students to the world of art. Designing brush-pens for students posed a unique challenge beyond mere stationery—it aimed to ignite a passion for offline art. The task was to create a product that would seamlessly integrate creativity and fun into…

Agent Asha is an illustrated narrative about 12-year-old British Indian, Asha Joshi who is the latest recruit of the top-secret Children’s Spy Agency. She is suspicious when an evil teenage trillionaire, Shelly Belly, plans to cut down trees in her favourite park to make room for CyberOaks. Asha, being an expert coder and a spy,…

Slay, a beauty and cosmetic brand that caters to the discerning tastes of the Gen-Z demographic, undertook a comprehensive rebranding initiative with the aim of crafting a visually impactful and resolutely bold brand identity. The brand’s goal is to resonate with the contemporary Indian girl who is fearless, unapologetically confident, and unafraid to embrace her…

AlmaBetter is a leading online education platform that helps educate and prepare students for challenging modern-day careers. The rebranding project aimed to redefine AlmaBetter’s brand strategy, positioning and visual identity to align with its vision of providing outcome-driven, learner-centric education. Crafting a Vision To reflect AlmaBetter’s vision and ambitions, a brand story centred around “Transformation”…

Alpino, initially recognised in the fitness segment, embarked on a significant transition to enter the breakfast segment. This strategic shift aimed to broaden their market appeal and reach a wider audience. A crucial aspect of this transition involved lowering the brand’s age demographic from 55 to 20 years and above, thereby making the brand more…

‘House by the Jali: A Tale of Light and Shadow’ is an architectural project that seamlessly blends traditional craftsmanship and modern architecture to create a unique living space. The house has a built area of 7,000 sq. ft. and features a triple-height twist that adds to its grandeur. It consists of six bedrooms, two living…

Dream11, a member of the Dreamsports family, is a pioneering Mumbai-based sports-tech platform leading India’s fantasy sports industry. It enables fans to build fantasy teams across various sports. Recognising the need to convey their distinct brand values during recruitment, Dream11 decided to establish a dedicated careers website. To achieve this, the platform partnered with Brucira…

Since their introduction in 1940, tube lights have been an integral part of daily life. The advent of LED technology in 2000 began transforming tube lights from complex ecosystems into simpler, more efficient tubes. Despite this technological evolution, the basic design of tube lights has remained largely unchanged for over 80 years. Havells tasked Studio…