Brewing Connections: Teanme Branding & Packaging Awarded India’s Best Design Project 2023

Teanme is a US-based premium tea brand that offers a wide variety of blends and flavours. The design team at Aarts Creative conceived the brand name, and created the identity and packaging around the idea of companionship, helping the brand stand out in an extremely cluttered market.

Navigating a Saturated Market

The tea market is notoriously saturated, with countless B2C brands vying for consumer attention. In such a competitive landscape, standing out on the shelf and establishing a meaningful connection with consumers presents a significant challenge. Teanme, a brand determined to make its mark, set out to differentiate itself in this crowded space.

Capturing Attention for Brand Differentiation

The strategy for Teanme to stand out was to anchor the product’s story in its name and offer a wide variety of tea blends to match every mood and moment. Each package is designed to draw inspiration from nature and evoke a sense of companionship, suggesting that the tea would be there for the consumer through thick and thin. By focusing on personalisation and emotional support rather than just promoting “best” or “premium” quality, Teanme has positioned itself as a trusted companion, for all seasons.

Creating Emotional Connections

The impact of this approach has been significant. Teanme has been successful in building a strong emotional connection between the brand and its consumers, with the tea acting as a symbol of self-care and personal indulgence. The brand’s unique positioning has allowed it to stand out on the shelf and cultivate a loyal consumer base. By emphasising companionship and personalisation, Teanme differentiated itself effectively, leaving a lasting impression in the tea market.

Credit: Aarts Creative Consultancy