Bridging Creativity & Fun: Camel Brush-Pen Set is India’s Best Design Project 2023

In a world of online distractions, this Brush Pen set was created to joyously attract students to the world of art. Designing brush-pens for students posed a unique challenge beyond mere stationery—it aimed to ignite a passion for offline art. The task was to create a product that would seamlessly integrate creativity and fun into the artistic process.

Merging Creativity & Artistic Skills

The solution lay in crafting brush-pens that encapsulated creativity, artistic skill, and enjoyment within a single product. The design needed to entice students with the promise of an engaging and accessible gateway to artistic expression. The brush-pens successfully connected children and young adults to the joy of creating art in the real world. These tools empowered them to explore their creativity freely, fostering a sense of accomplishment and liberation through art.

Origin Story and Safety Features

Inspired by a samurai’s precise cut of a peony stalk, the brush-pens’ design reflects mastery and precision. Safety is paramount with colour formulations ensuring non-toxicity, and cleverly hidden air-vents in the caps preventing choking hazards. Engineered with flexible tips mimicking traditional brushes, these pens are not only ideal for colourful paintings but also for brush calligraphy, embodying Japanese craftsmanship and safety standards.

Credit: Thought-Craft Pvt. Ltd.