Bridging Physical & Digital Realms: Trend Micro CLOUDSEC Strategic Design is India’s Best Design Project 2023

An annual industry event hosted by global cybersecurity leader, Trend Micro, CLOUDSEC provides a platform for cybersecurity experts and professionals to learn more about industry trends, best practices, and new technologies. The well-attended event is a priority for industry professionals seeking to secure their organizations from cyber risks in the most effective way.

Hosting the Largest Global Cloud Security Event

In 2022, the largest global cloud security event aimed to be bigger, better, and more dynamic, with a unique integration of a ‘metaverse’ theme at its core. The event was designed to converge the physical and digital worlds, featuring a live element to enhance engagement. The challenge was to create a sophisticated design that could be effectively translated into both high-end digital and physical communications.

Striking Design Solutions

Drawing inspiration from the mystical phenomena of the Northern Lights, the design theme for CLOUDSEC 2022 was crafted to reflect the future and the nuanced evolution of the IT industry. The design was striking, abstract, and modern, infusing a sense of exploration, curiosity, and wonderment. This theme aimed to captivate the audience and provide a unique and immersive experience.

Impressive Impact and Reach

CLOUDSEC 2022 achieved significant impact and reach with:

• Over 5.8 million social media impressions
• More than 3,400 attendees, both online and offline
• Over 400,000 digital ad impressions

The event also recorded:

• 2,938,770 impressions
• Over 630,000 professionals reached
• More than 16,000 page visits
• 99% attendance rate

The successful integration of a metaverse theme and a visually captivating design helped CLOUDSEC 2022 stand out as a premier event in the cloud security space, bridging the gap between the physical and digital realms and setting a new standard for future events.

Credit: BigBrandTheory Consulting Pvt. Ltd.