Captivating Imagination: Hyundai Advanced Design India is India’s Best In-House Design Studio 2023

Hyundai Advanced Design India is an integral part of Hyundai’s global design network that actively works on several global and domestic future mobility projects. The primary goal of the team, comprising of Automotive Designers, Colour Material Finish Designers and Design Strategists, is to look for groundbreaking ideas to develop extraordinary products and experiences. Hyundai Advanced Design India continues to actively contribute and work closely with the other regional and global teams, providing:

• In-depth research and analysis of diverse scenarios, local & global trends, and forecasts.
• Exploring and discovering regional and global complexities to add to the consolidated study pool.
• Elaborate ideation for UX problem solving.
• Numerous informative internal and executive reviews.
• Intensive exploration of 2D and 3D visualisations.
• Manage design intent through colour tuning and material mastering to capture the essence of local culture.
• Comprehensive discussions to curate a seamless customer experience journey.

Project 1 – The All-New VERNA 2023

One look at the all-new Hyundai VERNA and you know it’s something that this world has never seen before. There is a mesmerising mystical magnetism and sensuous sportiness in its futuristic design that is truly tantalising. Complemented with a chiselled aerodynamic frame that gives it a furiously fast look, it is trend-setter in its segment.

Project 2 – i10 NIOS 2023

The new Grand i10 NIOS the textbook definition of a perfect sync between exuberant design and advanced technology. It is an irresistible combination of cutting-edge technology, slick performance, and thoughtful safety for the young and restless.

The new Grand i10 NIOS is a flamboyant expression of refreshing design and agility.

Project 3 – IONIQ 5 2023

Hyundai IONIQ 5 has a captivating and smooth design that stands apart with a strong focus on minimalism. It flaunts an exquisite clamshell hood that spans the entire width of the car for a clean, high-tech look. The precisely modelled surfaces and shapes give the vehicle, an angular aerodynamic look.

The IONIQ 5 was triple crowned in 2022 World Car Awards, as World Car of the Year, World Electric Vehicle of the Year, and World Car Design of the Year, changing the world’s view on electric vehicles.

Project 4 – The All-New TUCSON 2022

The all-new Hyundai TUCSON is a design revolution that has power to transform the perception of a premium SUV. Its head-turning, striking looks create an impressively bold road presence.

Epitomised to personify Revolutionary Dynamism, Modern Elegance, Intelligent Technology and Future Readiness, the all-new Hyundai TUCSON has been conceptualised for achievers, who are always on the lookout for what they can do next.

Project 5 – New Hyundai VENUE 2022

The New Hyundai VENUE is the combination of advanced technology, incredible connectivity, and new-age style. The VENUE is all about setting the trends, being connected to everything, and stealing the show wherever you go. The new Hyundai VENUE is perfectly equipped to do more, in style.

Credit: Hyundai Advanced Design India