Catching the Eye with Standout Packaging: Aztra is India’s Best Design Studio 2023

Aztra is a brand-building agency serving the food and beverage industry. It fuses creative strategies with compelling designs that inspire people to love the brand and motivate them to purchase products. The Fine Arts team comprises innovative thinkers, graphic designers, food stylists, photographers, typographers, interior designers, and communicators. Proudly calling themselves Aztranauts, the team members love to craft various design expressions, play with different colours, explore printing textures, and create new art styles.

Project 1 – Haldiram’s Roasted Peanuts

Each element in this design communicates boldly with its signature look yet appears distinct from its rivals. The expression of flavours achieves the perfect balance of light and micro-texture in photography, supported by complementary flavour elements.

Project 2 – Amaizeing Breakfast Cereals

Aztra has frozen the moment of pouring cornflakes into a bowl of milk and framed the perfect picture creatively. This photography composition is eye-catching, neat, and distinct from the traditional approach of showcasing realistic visuals used by the competition.

Project 3 – Status

The brand Status prioritises eco-friendliness and sustainability with their actions, products, and packaging. Aztra has designed fun-loving and eye-catching characters that create awareness and boost brand recall. The design theme, colour palate, and line patterns are inspired by nature. According to Aztra, the real winner here is our dearest Mother Earth!

Project 4 – Craveto Waffle Bites

Available in two flavours, both of Craveto’s flavours have a complementing colour scheme to create an overall aesthetic appeal. This was made possible with exhaustive product visuals that are alluring enough to make the little ones buy them the moment they behold them.

Project 5 – Haldiram’s Energy Bar

Being a modern version of Chikki (an Indian traditional sweet), this product has a highly competitive market. So, Aztra came up with the idea of promoting it as an Energy Bar, establishing a unique positioning. The six flavours offer a range of flavour profiles that showcase the textures and feature fresh and tempting expressions of everyone’s favourite chikki!

Credit: Aztra