A mill warehouse turned into an office, the Yellow HQ celebrates creativity and conversation. The existing built form of the old warehouse allowed for several possibilities for creating an open-plan layout with surgical additions made to the building. With no strict designated programs, the aim of the design was to overlap pools of spaces into…
Category Archives: Featured IBDA 2023
Wife is a creative agency specialising in all things related to strategy, content, design, and films. It is in a polygamous relationship with its brands as their better halves. When building an office for one’s own agency, one must not only disrupt norms but also make art functional; art that people can touch, feel, live,…
The project involved creating a website depicting the quiet violence of remaking Mumbai into a ‘world-class’ city. The exhibition presents hidden stories from Mumbai about the way in which redevelopment plans and projects of different state and private actors have broken the homes and lives of poor, marginalized communities. Animated maps as well as documentary…
The project, Odisha Design Week (ODW), a brainchild of the Odisha Design Council (ODC), is a trailblazing event and the first of its kind to be held in Odisha. It aims to bridge the gap between the state’s rich cultural heritage and contemporary design practices. Capturing Odisha’s Essence Creating a visual identity for an international…
The book, showcasing iconic photographs that celebrate the partnership of two of the world’s most celebrated democracies, India and the U.S., was launched as part of USISPF’s 5th year anniversary and to mark India’s 75th year of independence. From politicians and policy makers to cabinet ministers, this book has made waves across the political and…
India Energy Week 2023, held at the Bengaluru International Exhibition Centre in February, was a flagship event for the Ministry of Petroleum and Natural Gas. At the heart of the event was ‘Ujwal Bharat, Urjit Bharat’ or the India Pavilion. The objective was to market brand India to the world, with a lens focused on…
An annual industry event hosted by global cybersecurity leader, Trend Micro, CLOUDSEC provides a platform for cybersecurity experts and professionals to learn more about industry trends, best practices, and new technologies. The well-attended event is a priority for industry professionals seeking to secure their organizations from cyber risks in the most effective way. Hosting the…
As part of the brand refresh exercise and to activate the market, Trend Micro embarked on a mega 100+ multi-city ‘Risk to Resilience’ global roadshow to attract customers/ prospects and seamlessly connect the offline efforts to an online experience. Each event in-country was designed to build up awareness and excitement for Trend One’s unified platform….
Used historically by countries on coins and later adopted by royal families, monograms stand as a symbol of luxury, royalty, and professionalism. For The Laddoo Wala, the design team has given a modern spin to a traditional three-letter monogram, enveloped in a familiar shape inspired by hand-drawn shop signs of an era long gone. The…
The Gentle One, a smart electric toothbrush by TÜSK, provides a smarter, more efficient brushing experience. It is an ideal choice for the modern, eco-conscious individual. With a sleek design, the smallest replaceable bristle head to reduce plastic usage, efficient vibration transfer technology, and a two-minute smart timer, it guarantees effective cleaning. Limitations of Traditional…