Crafting a Rich Cultural Experience: Talisva’s Branding Is India’s Best Design Project 2023

Conversations with the founders of Talisva Winery introduced the design team to their vision of creating a brand that is proud of its local heritage but also one that is modern and appeals to urban consumers. The team at Krack’n Inc realised that there was a rich story behind the founders of the brand, which needed to be expressed in an honest and authentic fashion.

Breaking New Ground in the Wine Market

The wine market has traditionally been dominated by grape-based products, leaving little room for innovation. However, Talisva is changing the game with its unique offering of fruit-based wines and meads. These high-quality products not only challenge the status quo but also aim to captivate existing wine consumers and entice new ones into the wine culture.

Design Elements with Local Flavours

To achieve this, the design team developed a premium look infused with local elements, adding a distinct character to its brand. The rich, detailed design creates a “wow” factor that attracts consumers, setting Talisva apart from competitors. By incorporating elements of local heritage, Talisva’s design language bridges traditional and contemporary design, providing a unique brand experience.

Project Impact and Regional Growth

Talisva’s innovative approach has diversified the wine market with homegrown premium offerings, giving consumers more choices and introducing them to new flavours. Additionally, this initiative supports agritourism in Karnataka, highlighting the state’s rich agricultural heritage and attracting visitors to explore local wineries. Infusing local elements into the design language was a key decision, giving Talisva a unique character and effectively showcasing traditional heritage within a modern framework.

By championing fruit-based wines and meads, Talisva has not only broadened the market but is also promoting the cultural and economic benefits of agritourism, creating a lasting impact on the region.

Credit: Krack’n Inc Creative Studio