Dream11, a member of the Dreamsports family, is a pioneering Mumbai-based sports-tech platform leading India’s fantasy sports industry. It enables fans to build fantasy teams across various sports. Recognising the need to convey their distinct brand values during recruitment, Dream11 decided to establish a dedicated careers website. To achieve this, the platform partnered with Brucira Online Solutions to create a bespoke digital solution that communicates its unique brand identity.
More Than Just Job Listings
Building a career site for Dream11 was not just about creating a clean, minimalistic interface with job listings. It was about crafting a website that showcased their brand values and ethos. Understanding how to communicate these unique values while optimising conversions and catering to a diverse set of potential candidates across different career stages required an inclusive approach to the design process. The newly launched Dream11 careers website, infused with a strong sense of the brand’s core values, offers a seamless user experience. The site, a blend of unique visuals, streamlined navigation, and engaging animations, is now a powerful tool in attracting and retaining the best talent for Dream11.
Designing for Success
Brucira’s approach has ensured that the Dream11 careers website is not only functional but also a true representation of the company’s culture and values. The website’s design elements, from the visuals to the navigation and animations, have been carefully crafted to create a cohesive and engaging experience. This new digital solution is now instrumental in attracting top talent, providing an inviting and informative platform for potential candidates.
Brucira Online Solutions successfully created a career portal for Dream11 that goes beyond the typical job listing page and highlights the role of strategic design in boosting recruitment efforts.
Credit: Brucira Online Solutions