Democratising Knowledge: ProApp Mobile App & Web Design Awarded India’s Best Design Project 2023

ProApp, a Digital Design Academy, is smashing barriers to design education through bite sized learning – available on both Play Store and AppStore. Picture this: 80+ courses, all tailored into easy-to-digest, engaging content. And the cherry on top? Weekly workshops and design challenges that keep the thriving community of 300K+ designers on their toes! ProCreator is building a global design family because the team loves design. It believes there is nothing better than giving back to the creative community. It aims at making design education accessible, one bite at a time.

Democratising Design Knowledge

ProApp’s mission as a global platform emphasises accessibility and ease of use. Recognising the need for a streamlined user experience, ProApp has revamped the user journey to make navigation intuitive and efficient. This redesign saves learners time and enhances their overall experience by reducing friction points in the learning process. Course content is now presented in bite-sized modules, catering to the modern learner’s need for flexibility and on-the-go access. A robust feedback system has been integrated, allowing the platform to evolve continually based on real-time user insights and needs. These refinements ensure that ProApp remains responsive to the ever-changing learning journeys of its users.

Crafting an Engaging User Experience

From its inception, ProApp has been committed to delivering an exceptional user experience. The development of the platform involved crafting a comprehensive UX and UI strategy, resulting in over 250 screens and a robust design system with more than 500 components. To make design learning engaging and enjoyable, ProApp incorporated 100+ custom illustrations and interactive gamified quizzes. These elements simplify complex modules like workshops, courses, and design challenges, delivering a dynamic and immersive learning experience that resonates with users.

The design has significantly impacted ProApp’s performance. User acquisition has increased by 20%, and revenue has doubled, showcasing the effectiveness of the platform’s new strategies. These impressive metrics highlight ProApp’s ability to attract and retain users in a competitive market, proving that a focus on user experience and adaptability can lead to substantial growth.

Through its innovative approach to design education, ProApp has successfully addressed the challenges faced by aspiring designers, creating a platform that is both accessible and engaging. By prioritising user experience and adaptability, ProApp continues to lead the way in democratising design knowledge and shaping the future of learning.

Credit: Procreator Solutions