Engineering Excellence: Technology & Design Demonstrator 323 is India’s Best Design Project 2023

For the past 50 years, the look and feel of three-wheelers have remained nearly the same. To modernise three-wheelers holistically would require functional as well as aspirational problems to be solved. INITIA’s design team created a distinctive design that integrated cost and energy-efficient EV technologies from Uno Minda. A fully functional prototype was created to effectively demonstrate design and technology solutions for a last-mile delivery vehicle. TD323 was showcased at the Auto Expo Components 2023.

Overcoming Industry Challenges

UnoMinda faced several challenges in developing a platform to showcase their electric three-wheeler technologies. Key objectives included solving utility problems related to storage, ease of access, and serviceability. The scope also included identifying and demonstrating essential components for electric three-wheelers, and meeting user aspirations for comfort, space, and perceived quality—features not typically seen in conventional three-wheelers. Additionally, they needed to enhance user experience and ease of operations while maintaining cost-effectiveness.

Strategic Solutions and Innovations

UnoMinda approached these challenges through various innovative solutions. A standout feature, the ‘Vista Tech-Window’ on the loading bay, displays the entire powertrain. This design innovation significantly improves ease of access compared to conventional three-wheelers. The TD323 features a cargo box 55% lighter than traditional metal boxes, thanks to UnoMinda’s patented Paper Honeycomb Composite (PHC) panels. These panels are cost and energy-efficient and expedite the assembly process.

UnoMinda introduced a “Bring Your Own Device” (BYOD) solution, where the driver’s mobile phone seamlessly integrates with the vehicle. This app provides real-time updates on essential data such as battery percentage, health, and distance to empty (DTE), enabling drivers to plan trips more effectively. This low-cost solution eliminates the need for a separate screen, making the phone an integral part of the vehicle’s interior design.

Impact and Industry Recognition

The TD323 has proven to be an immersive and engaging demonstrator for UnoMinda customers, generating substantial business interest. It has reinforced UnoMinda’s presence as a technology company and thought leader in the automotive industry, leading to new business leads and sales in the three-wheeler domain. Additionally, the TD323 has promoted design awareness not only within UnoMinda but also among its competitors, setting a new standard for innovation in the industry.

Credit: INITIA Design Studio