From life to lens

ISSUE: 141

Porus Vimadalal’s unique perspective of fashion has been honed from behind the camera

What inspires you as a photographer?

PV: I use everyday inspirations and moments and add them to my work. I also derive inspiration from various quirks I witness in everyday life, people I meet, old photographs, memories, movies and stories. I am inspired by the idea of understated sophistication, and imagery that feels effortless and is in the moment – as opposed to something that’s too forced. Accentuating shapes and textures are two aspects that I absolutely enjoy in my images. The lighting has to become a part of the image and not necessarily stand out.

What does success mean for you?

PV: Becoming a professional involves being remunerated for your work and delivering the expected results. Success depends on hard work, lots of networking and an appetite for hustle. Patience and believing in what you do is very important, as failures often make most people doubt their abilities and give up, which in turn might not let you explore your talent to its fullest potential. Stay focused and enjoy the process. When you enjoy something you do, it will also reflect in your work. Success to me also means getting to work with some of the best creative talents in the industry and sharing my knowledge with others who seek guidance from me, in turn helping them grow as artists.

How crucial is it for a designer to find a niche?

PV: When I started as a designer, I was primarily working with still graphics. That often led me to feel restricted in my approach towards finding design solutions. I prefer being multi-disciplinary over finding a niche. This approach allows me to look at a problem from different angles. I also believe in putting dynamism and multi-dimensionality in my designs through different types of software, while trying to stay flexible to fulfill the vision of a client. I love learning new stuff from different tutorials and keep myself updated and open-minded.

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