Highlighting Cultural Nuances: Trident Brand Studio is India’s Best In-House Design Studio 2023

Comprising of artists from every corner of India, the Trident Brand Studio brings the nuances of different cultures, enabling them to create exquisite and original designs. Every good design has a great story behind it the studio thrives on such stories every day.

The Trident Brand Studio is a place to learn, unlearn, experiment and create something that goes beyond branding, that has a and broader layer of societal betterment. Every creation of theirs is based on the core values of Trident Group, bringing them to life with the essence or universal belongingness.

Project 1 – myTRIDENT SANSKRITI – Branding & Packaging

The thoughtfully designed and passionately crafted Sanskriti Collection highlights the nuances of India’s rich art and craft palette. Bursting with ethnic flavours, this beautiful collection is a testament to India’s rich textile traditions replete with high-quality weaves, stitch work, embroideries, mesmerising patterns and colours.

Project 2 – Coastal Charm

The ‘Coastal Charm’ collection is evocative of sounds of waves, conjuring images of the golden sands romancing with serene blue ocean. This beach towel collection is made for those who plan long beach holidays with family and friends to make fun memories and have some fun under the sun. The Coastal Charm collection is designed to give a relaxed vibe and match the fun-loving spirit of beach lovers.

Project 3 – AIR RICH PATENT BRANDING

Inspired by the lightness and plushness of a feather, these 100% cotton towels up the luxury quotient with patented AirRich technology. Awarded with a US patent, AirRich technology embeds hundreds of air pockets into the yarn resulting in a plush feel and enhanced performance of the towels, which start soft and stay soft.

Project 4 – Eco Ledge – Brand Identity & Guidelines

Eco Ledge is an EPC (Engineering Procurement Construction) brand specialising in sustainable and futuristic all-round solutions. It stands for a philosophy that there is a difference between owning a space and owning a space that speaks your language and is aligned with your persona. Eco Ledge makes the latter happen by:

• Curating innovative designs and master plans.
• Maintaining the quality standard beyond industry standards.
• Providing cutting-edge technology that’s both futuristic and sustainable.

Project 5 – Home Textile Sustainability Range

Crafted to highlight sustainability and environmental responsibility, the ‘Our Earth Lover’ collection is a prime example of how conscious choices can make a huge difference. The Glitten font highlights the curves and clean lines of the letters, keeping it simple yet ingrained just like nature. A well-thought colour palette maintains the earthiness of the brand which is complemented by its eco-friendly packaging.

Credit: Trident Brand Studio