Immersive Engagement: Cricinfoverse Awarded India’s Best Design Project 2023

Digital Jalebi has developed a web and mobile-based Metaverse platform for ESPN, redefining how users interact with sports content. This immersive platform offers a multitude of engaging features, including virtual avatar creation, engaging chat functionality, global brand presence, and real-time score updates, all accessible from any mobile device.

A New Era of Virtual Interaction

Since its launch, the ESPN Metaverse has garnered worldwide acclaim, rapidly achieving its campaign goals. Within just four months, the platform attracted over 130,000 users, marking a highly successful launch. Its user-friendly design and exceptional engagement features have contributed to its widespread adoption, drawing users from around the globe through various interactive activities.

The platform’s features include:

• Avatar Creation: Users have the freedom to create and customise avatars in their preferred styles, enhancing their personal connection to the Metaverse.
• Brand Zone: A dedicated area within the Metaverse allows multiple brands to promote themselves, offering a unique advertising space.
• Real-Time Scores: A live ticker provides real-time scores of ongoing matches, keeping users updated and engaged with the latest sports events.

Join the Game

Launched in conjunction with the ICC T20 World Cup, the ESPN Metaverse stands out as one of the first mobile-accessible Metaverse platforms. Its robust audience engagement features, including user interactions, games, and real-time score updates, have attracted a large and active user base. This high level of engagement continues to grow, solidifying the ESPN Metaverse, as a groundbreaking innovation in mobile-based virtual experiences.

Credit: Digital Jalebi Interactive Solution