Revolutionising Oral Hygiene: The Gentle One Wins India’s Best Design Project Award 2023

The Gentle One, a smart electric toothbrush by TÜSK, provides a smarter, more efficient brushing experience. It is an ideal choice for the modern, eco-conscious individual. With a sleek design, the smallest replaceable bristle head to reduce plastic usage, efficient vibration transfer technology, and a two-minute smart timer, it guarantees effective cleaning.

Limitations of Traditional Toothbrushes

Traditional manual toothbrushes often fall short in delivering a comprehensive cleaning experience. Their limited cleaning power, especially in hard-to-reach areas where cavities commonly develop, presents a significant challenge. Users also struggle to gauge whether they are brushing for the optimum duration since manual toothbrushes lack built-in timers.

While electric toothbrushes offer a promising alternative, many existing models resemble medical devices and lack design innovation. Conventional electric toothbrushes are typically bulky, noisy, and expensive, while slimmer versions often sacrifice efficacy for aesthetics. Furthermore, the environmental impact of toothbrushes is staggering, with 90% ending up in landfills. TÜSK recognised the need to create a toothbrush that combines effectiveness, efficiency, and environmental consciousness.

One Tooth At A Time

TÜSK adopted a reductive approach in designing their electric toothbrush, leading to the development of a small bristle head that requires replacement every three months. This design ensures optimal cleaning by focusing on one tooth at a time, catering to users aged 10 to 65 and beyond. The smaller bristle head facilitates access to deeper areas of the mouth, delivering a thorough clean with controlled and effective vibrations. This efficiency not only enhances oral hygiene but also reduces power consumption.

A New Standard in Oral Care

TÜSK’s flagship product, The Gentle One, offers an exceptional brushing experience with three carefully curated cleaning modes: Everyday Clean, Deep Clean, and Zen Mode. The toothbrush features a smart two-minute auto-shut timer, ensuring users brush for the optimal duration. With USB-C charging, the need for bulky proprietary chargers is eliminated, making The Gentle One travel-friendly and convenient. Its remarkable 30-day battery life further enhances user experience.

The toothbrush’s IPX7-grade waterproof design ensures durability, while smart blue bristles change to white, signalling when it is time to replace the brush head. The sleek design includes a dotted grip on the back for easy handling, marrying form with function.

Sustainable Care

The TÜSK electric toothbrush significantly reduces plastic waste. With a small bristle head weighing only 1.5g, it generates far less waste than a standard manual toothbrush, which weighs around 21.5g. In one year, 5,000 TÜSK users will save approximately 402.5 kg of plastic waste compared to 5,000 manual toothbrush users, reducing plastic waste by nearly four times. This achievement underscores TÜSK’s commitment to sustainability and innovation in oral care.

Credit: Creatures of Habit Pvt. Ltd.