Rugged Elegance: Hyundai Exter Awarded India’s Best Design Project 2023

The Hyundai Exter, Hyundai Motor India’s newest and smallest SUV, stands out in the Indian market with its bold and rugged aesthetic. Awarded India’s Best Design Project 2023, the Exter exemplifies a design philosophy that intertwines reliability, safety, and a deep connection with the natural world. This article delves into the intricate design elements that make the Hyundai Exter a standout in its segment.

Nature-Inspired Aesthetics

At first glance, the Hyundai Exter’s design is a tribute to the great outdoors. Drawing inspiration from the natural world, its exterior embodies a robust and adventurous spirit. The designers at Hyundai have crafted the Exter after nature’s dynamism. The vehicle’s lines and contours mimic the ruggedness of natural landscapes, creating a visual narrative of strength and resilience. This approach not only enhances its visual appeal but also instils a sense of durability and toughness, essential for an SUV.

Bold and Rugged Exterior

The Hyundai Exter’s exterior design is a perfect blend of boldness and ruggedness. Its front fascia features a prominent grille, flanked by striking LED headlamps. The high ground clearance ensures it can tackle various terrains with ease. The side profile is dominated by muscular wheel arches and sculpted body panels that convey a sense of motion even at rest. The choice of alloy wheels further accentuates its sporty and rugged demeanour, making it a head-turner on city roads and off-road trails alike.

Symbol of Reliability and Safety

Beyond aesthetics, the Hyundai Exter symbolises reliability and a sense of safety and security. The robust construction ensures that the vehicle can withstand the rigors of daily use and the challenges of diverse driving conditions in India. Equipped with advanced safety features and a reinforced body structure, safety is a paramount consideration in the design of the Exter. These elements not only enhance the occupant safety but also contribute to the overall sense of reliability that the Exter aims to convey.

Comfortable Interior

Exter’s cabin is thoughtfully designed to provide a spacious and comfortable environment for both the driver and passengers. High-quality materials and meticulous craftsmanship are evident throughout the interior. While the dashboard layout is clean and intuitive, with a focus on driver convenience, a touchscreen infotainment system with connectivity features, ensures that occupants remain connected and entertained throughout their journey. The ergonomic seats and the ample legroom further enhance comfort, making long drives a pleasurable experience.

The Hyundai Exter is a testament to Hyundai’s design prowess and its ability to create vehicles that resonate with modern consumers. By drawing inspiration from the natural world and emphasising reliability and safety, the Exter sets a new benchmark in its segment. Its bold and rugged design, combined with a comfortable and functional interior, makes it a compelling choice for those seeking adventure without compromising on style and safety.

Credit: Hyundai Motor India