Time tested design

ISSUE: 143

What does it take to create timeless designs?

SS: In order to create timeless designs I think you have to really look at functionality versus just the esthetics of it, because if it is extremely functional that’s what is really going to make it stand the test of time.

How important are awards and recognition when it comes to business?

SS: Awards and recognition are really fun and it is a great feeling when you are being recognized or appreciated for the work you have done. However, in the larger scheme of things I do feel that having a happy client who is appreciative of your work is much more important than receiving an award.

What is the story behind Essajees Atelier?

SS: I worked with my dad in the family business for five years, and it was during this time that I decided to become an interior designer, as it would be better than selling furniture. I decided to pursue interiors because of a client of Essajees who really encouraged me to take the leap – she saw I had great understanding of design. This made me go back to school to pursue a Diploma in Interior Design, and then I started my own studio, Essajees Atelier, in 2014.

Purchase Designindia 143 here. Read the digital copy of Designindia on Magzter, or POOL App which you can download from AppStore, Google Play.