Transforming EdTech: AlmaBetter Strategic Rebranding is India’s Best Design Project 2023

AlmaBetter is a leading online education platform that helps educate and prepare students for challenging modern-day careers. The rebranding project aimed to redefine AlmaBetter’s brand strategy, positioning and visual identity to align with its vision of providing outcome-driven, learner-centric education.

Crafting a Vision

To reflect AlmaBetter’s vision and ambitions, a brand story centred around “Transformation” was crafted. The brand slogan, “For a better tomorrow,” succinctly communicates their vision of an outcome-driven and learner-centric education system, emphasising the promise of assured growth. The new visual identity is a minimal yet impactful representation of the idea of upward movement, symbolizing upskilling and growth. The word ‘Better’ is underscored with a red line, adding emphasis to the message. The colour red was retained to sustain recall value and create maximum impact. This identity was further extended into a consistent system, translating the brand message into a compelling visual language.

A Compelling Transformation

The rebranding has had a profound impact on AlmaBetter, enabling them to effectively communicate their values and garner an impressive response from both the industry and students alike. Through their revamped brand identity, AlmaBetter successfully distinguishes itself from the vast array of EdTech companies by presenting its unique value proposition in a compelling and impactful manner.

AlmaBetter’s new brand identity not only reflects their vision of transformation but also consolidates their position in the EdTech industry. By emphasising growth and upskilling, AlmaBetter continues to inspire and attract learners, fortifying their promise of a better tomorrow.

Credit: Aarts Creative Consultancy