Transforming FinTech: EarlySalary’s Fibe Wins India’s Best Design Project Award 2023

EarlySalary wanted to redesign its app to suit its rebranding as Fibe. Having already carved out a strong presence in the market, it created a unique challenge for the redesign. The goal was to appeal to both existing users and attract new ones while preserving the brand’s essence. From visual to experience design, Lemon Yellow created a personalized banking experience that suits the brand’s offerings.

Balancing Legacy with Innovation

A series of stakeholder and user interviews were conducted to understand the current perception of the brand. This research inspired the concept of “The Carnival of Lifestyle Upgrade.” This fresh approach aimed to make FinTech engaging and interesting, transforming the user experience with personalized and conversational UI elements. The redesign incorporated gamification and micro-interactions, adding layers of engagement that enhanced user interaction and satisfaction. These features were designed to make the app not only functional but also enjoyable, ensuring users had a delightful experience every time they interacted with EarlySalary.

A Successful Transformation

The redesign proved to be an instant success among users, leading to a significant increase in new users and a steady retention of existing users. The new, vibrant look combined with personal touches gave users a reason to return, providing a refreshing and engaging experience that stood out in the FinTech market.

The impact of the redesign is evident in the enthusiastic response from the user community, highlighted by positive feedback and increased engagement.

Credit: Lemon Yellow