Virtualising the Future: Digital Jalebi is India’s Best Design Studio 2023

Digital Jalebi is among India’s leading interaction design studios, offering a fusion of design and technology. With a team of 60+ engineers, designers, multimedia artists and marketeers, it creates interactive experiences using novel technologies and aims at transforming spaces and experiences into more engaging and enjoyable opportunities.

Project 1 – Cricinfoverse

Digital Jalebi developed a web-plus-mobile based Metaverse platform for ESPN where users can experience a full-equipped virtual world. It is a one-of-a-kind metaverse which can be used on any mobile device and drives engagement among users through:

• Avatar Creation – User can create or customise avatars in desired styles.
• Brand Zone – Brands can promote themselves in the designated Brand zone.
• Real-time Score – Live scores of matches which being currently played.

Project 2 – Digital Ideas for promoting TBBT Campaign

Digital Jalebi designed immersive solutions in partnership with Reckitt and Plan India to engage audiences and promote the message of Durex India’s TBBT campaign. These digital assets are created for education and fun through engagement and interactions at the Hornbill Festival in Nagaland. The idea was to create solutions that fulfilled two objectives:

• To use technology in a way that can help children learn lessons with effective retention.
• To create awareness about the north-eastern state such as Nagaland to promote its culture, values and rich heritage.

The project achieved its objectives through:

• A VR Documentary that presents a bird’s-eye perspective of Nagaland’s notable landmarks.
• A celebrity Photo Booth where visitors can take selfies with well-known TBBT Music Artists.
• A Runner Game that raises sexual awareness among children, offering lessons against each coin collected.

Project 3 – ZS Injection VR Training

Digital Jalebi created a ZS Injection Training Module that trains users in self-injecting in the correct manner. It is a personalised training module for those patients who need to self-inject but are not aware about doing it the correct way. It is an interactive 360° training module that educates patients on the usage of injection process with a hands-on experience in a safe and controlled environment.

Project 4 – Virtual Experience Centre – Kia Auto Show 2023

The project brief was to create a virtual tour of the Kia Pavilion for the Auto Expo 2023.

Digital Jalebi created a Mobile-First Metaverse platform where visitors could experience Kia’s cars and explore their features anywhere, anytime. Users were able to engage with inspiring experiences the platform offered with fun activities and additional information that encouraged networking and collaboration. The experience centre also measured the footfall count of each vehicle to gauge their popularity. Creating the platform involved a 360° shoot of the Kia Pavilion to replicate the exact zones with precision in the virtual experience centre.

Project 5 – Docflix

Docflix is a highly scalable and modular mobile app made specifically for medical video content, an OTT Platform for HCPs to explore rich scientific content. It gives a tailored OTT Experience, providing plug-and-play features to host various events. Docflix makes personalised content discovery smarter with a custom recommendation engine.

Key Features:

• Searchable rich content through tags and personalised recommendations.
• Central Repository for all videos, event archives, papers, podcasts, etc.
• Mass scale app availability for both Android and iOS users.
• Optimised web-based application for cross-platform access.
• Insightful user metrics and advanced analytics to gauge interest in new content.
• Seamless hosting of Webinars, CMEs and Events at any scale.
• Automated pre-event registration page generation to speed up registrations.

Credit: Digital Jalebi