ISSUE: 142 When Aditi & Divam Jain plunged into the already crowded space of women’s apparel, they were more intent on the journey than the destination Introduce us to the Fabnest brand philosophy. A&D: It’s pretty clear cut and simple. We work very hard to create comfortable all-occasion wear, silhouettes for everyone at affordable price…
ISSUE: 132 Mrunalini Rao’s eponymous label offers clothing ranging from luxurious bridal wear that resembles works of art to a sustainable prêt line that is her contribution to reducing waste How do Indian crafts influence your designs? MR: I love Indian crafts and I want to explore as many as possible through my work. My…
ISSUE: 131 Rikki Kher attributes the international success of his menswear brand to the consistent focus on presenting traditional Indian craft and textiles in a modern context What led to the birth of KARDO? RK: While running my sourcing business, I started to make some of my own clothes because I couldn’t find things I…
ISSUE: 128 Pallavi Shantam’s Buna label celebrates an easier pace of design and creation What inspires your creations? PS: Buna takes its inspiration from nature, art and vintage fashion. Our esthetic is rooted in interrupted harmonies of form. Within the silhouettes, we capture evocative feelings of space with details veiled and hidden underlinings or at…
ISSUE: 129 Abhilasha Bahuguna & G Prasanna Ramaswamyinitiated a farm-to-fashion collective in Ladakh to helplocal women earn a sustained livelihood Introduce us to Project Laksal. A & P: In Ladakhi, lakt-sal means skill. The project was formulated to impart skills to women, from remote Ladakhi villages along India’s border with China, that could enhance their…
Ujjawal Dubey’s designs are an attempt to find balance between the inner voice and the outer body What drew you to design? UD: I don’t recall being drawn to design during my childhood days, but I definitely recall being picky about certain things and products. I have always been inspired by architecture and I had…
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