Author Archives: Ashmita

It’s all about the packaging!

ISSUE: 142 Pankti Sheth uses ‘ice-breaking’ visuals to clearly convey her clients’ stories in an overcrowded marketplace What role has formal design education played in your career? PS: The notion of creativity and design has always appealed to me. The freedom to explore and express oneself in the creative field has always piqued my interest….

Making a Splash

ISSUE: 142 As an independent art director, Karan Gujar focuses on creating the most appropriate response for clients through reflective design How does recognition on online platforms affect you as an artist? KG: Gaining recognition on platforms like Behance is a very rewarding feeling, but with that comes a lot of pressure. People who follow…

Fun With Fabric

ISSUE: 142 When Aditi & Divam Jain plunged into the already crowded space of women’s apparel, they were more intent on the journey than the destination Introduce us to the Fabnest brand philosophy. A&D: It’s pretty clear cut and simple. We work very hard to create comfortable all-occasion wear, silhouettes for everyone at affordable price…

Giving wings to tradition

ISSUE: 133 Drawn to imagery that acts as a record of an age, Smruthi Gargi Eswar’s work is inspired not only by the past, but also nature and the feminine energy Please tell us a little about yourself.  SGE: I work under the title of Studio Smu because I have travelled between design and art,…

Capturing fleeting experiences

ISSUE: 133 A self-taught visual artist, Imdad Barbhuyan uses the photographic medium to explore themes of melancholia, memory, and intimacy  Describe your style. IB: For me, the style would be the way I perceive and reflect the world around me. And I like to think that it’s something dynamic but also fleeting; not static or…

In touch with the environment

ISSUE: 133 Shamna Stranc’s need to be connected with nature brought her back to India and a practice that focuses on sustainable architecture and design What does it take to design timeless interiors? SS: We, at Concept by Sowe, often believe that design is at its core a selfless profession, and hence to design timeless…

Recreating forgotten stories

ISSUE: 133 Janhavi Sharma works with photographs and moving images to focus on the connections between women, nature, food, and ecofeminism When did your connection with art begin?  JS: My family preferred to invest in books and colors, instead of TV or video games. In fact, I didn’t have a TV at home until I…

The Lure of ceramics

ISSUE: 133 Multidisciplinary designer and artist, Latika Nehra spent over ten a honing her skills at a computer before she discovered the freedom of sinking her fingers into clay How did your journey in design begin?  LN: Completely by chance. I was in my final year at Mayo, Ajmer and some friends were circulating application…

Sneaking fun and functionality

ISSUE: 133 A journey that started in an entirely different, and possibly less satisfying, the direction has taken Rashi and Rachita Singh to the creation of their dream home in the hills What drew you to architectural design?  Rachita: Growing up, we were both passionate about design. Our father, Mr. Inder Pal Singh, is an…

Demystifying life changes issues

ISSUE: 133 As Managing Partner and Co-founder of Menstrupedia, Tuhin Paul has been at the forefront of spreading awareness about menstruation in India. The Menstruation Comic he co-authored has been remarkably successful in throwing light on a topic that is often considered taboo, helping to empower millions of girls in the process. His latest effort,…