If we have to teach design, then we have to deal with the question of what design is. So one can ask is design a skill? Is it a process? Is it a principle? Is it a value? What is it that we are supposed to teach? In design, we are expected to draw, to…
ISSUE: 143 Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture What does it take to create timeless designs? SS: In order to create timeless designs I think you have to really look at functionality versus just…
ISSUE: 143 Leveraging the success of his family’s export business, Naman Jain is focusing on creating a retail presence in India How does your brand support the artisanal community in India? NJ: We employ artisans and weavers to create the rugs. By focusing on increasing our sales, we ensure continuous employment to the existing weavers…
ISSUE: 141 Six years ago Siddhant Tikkoo & Nikita D’Silva came togetherto set up a practice that has grown to reflect their shared design sensibilities What does it take to create spaces that speak about a person? N&S: We usually send out a questionnaire to all our potential clients, and one of the questions we…
ISSUE: 141 Aashima Rajpal and Chitvan Agarwal combined their contrasting but complementary skill sets to create a vibrant home accessories brand Is it difficult to balance creativity and commerce? AR: It’s a struggle we deal with every day. Being a small set up, we usually do almost everything ourselves, right from managing inventory to designing…
ISSUE: 141 Spending over 15 years in the media and entertainment industry has given Biswajit Hajra a deep understanding of broadcast design. He puts this to good use as an independent design consultant with a varied and interesting portfolio. What makes communication design simple yet impactful? BH: To put forth a message upfront and in…
ISSUE: 141 Sreeti Mondol’s beaded curtains can be used in myriad ways to add color and character to a space What entrepreneurial challenges have you faced along the way? SM: Exporting is a complicated paper-heavy process, which adds to the complexity of the workload with our international clients. Keeping up with social media, which today…
Ajay Arya’s penchant for luxury hasgained him, clients, from Kolkata’s mostdiscerning circles What is the design philosophy of ‘A square designs’? AA: The primary ethic of our design philosophy is to understand individuals, how they live and how they engage with their space. I insist that my team focuses on details, such that every detail…
DesignIndia is an International design magazine from India