Author Archives: Ashmita

Exposing hidden layers

ISSUE: 136 Rishi Raj believes a good photograph must initiate a nonverbal conversation with the viewer How did your Fashion Communication education fuel your career? RR: The Fashion Communication course offers a lot of options for any design student. We were taught everything from photography to graphic design, visual merchandising to fashion styling, and fashion…

An artist evolves

ISSUE: 136 Multidisciplinary artist and designer, Deepraj Dutta uses his creative talents to give shape to his imagination What first drew you to the visual arts? DD: Instinct! As a child, I naturally resorted to my drawing book and pencil to express my joy, fear, emotions, and experiences. My dad is one of the most…

How heirlooms are born

ISSUE: 136 Inspired by Indian history and heritage, Ridhi Asrani designs jewellery for women who are not afraid to be trailblazers How does your brand contribute to slow fashion? RA: We manufacture in limited quantities and also aim to do fewer styles per collection so as to not end up with extra inventories. All pieces…

Soul searching through the lens

ISSUE: 136 Photographer and filmmaker Avani Rai believes that her work at any moment is just a sum of all her previous experiences What defines great photography for you? AR: There are infinite ways of looking at a moment in time. Photography is about capturing that moment in a way that it can be remembered…

Building on a legacy

ISSUE: 136 Amrish Kumar has transformed Ritu Kumar, a boutique business started 50 years ago, into a highly successful women’s apparel company with multiple brands. How did your mother, well-known designer Ritu Kumar, help shape your perception of fashion? AK: For me, it was not so much about the perception of fashion – there was…

The lure of Chintz

ISSUE: 136 Shambhavi Tiwari delights in creating hand-painted designs that are digitally translated onto fabric for use in a range of lifestyle products hare your experience of working in industry. How did you decide to venture out on your own? ST: After graduating from NID, I did a short stint at a very reputed home…

Helping to bridge gap

ISSUE: 132 Charu Choudha’s interaction design journey has been an extremely interesting experience so far! How were you drawn to design? CC: I was born and brought up in a small town in the central region of India. Growing up, I always pursued art and craft projects on the side. Little did I know that…