Author Archives: Ashmita

A novel approach

ISSUE: 133 Ananya Khaitan’s projects range from creating brand identities to designing publications, and each of them comes with a steep learning curve that prepares him for the next What led you to pursue a career in visual communication design? AK: For me, not unlike many others, it all began with an affinity for drawing….

An eye-popping experience

ISSUE: 137 Kaabia & Saasha Grewal’s unorthodox line of handcrafted jewellery and bags makes a bold fashion statement How did your tryst with jewellery begin? K&S: Our love affair with jewellery started at a very young age. The credit goes to our mom who has quite a collection of heirlooms and her own buys. Growing…

An earth-friendly approach

ISSUE: 137 Vidushi Jain & Arjit Sinha are in the business of making a difference in the lives of people through sustainable design What led to the birth of Toast Brown Studios? VJ: It was an instinctive decision for us. We were both extremely fortunate to have worked with some of the best and the…

Building on heritage

ISSUE: 137 Artist, conservationist, designer, social leader and visionary, Shama Pawar has dedicated her life to bringing about sustainable change in the historic Hampi region How did your journey in art and design begin? SP: My formative years were spent in Pune, which was a beautiful city with a very specific aesthetic. I was always…

Creating the right mood

ISSUE: 137 Fashion stylist Gaurav Bhatia is keen on breaking stereotypes in the industry through his work What drew you to a career in fashion? GB: I’ve always been fascinated by fashion but I never believed in myself or that I could fit into the ‘glam’ industry. I got rejected for the fashion shows in…

Creating problem-solvers

ISSUE: 137 Deeply committed to encouraging education and innovation, Hrridaysh Deshpande has been associated with the world of design in multiple capacities over the years How, according to you, does design transform businesses? HD: We live in times where innovation is highly valued and considered to be important. The real question is how do we…

A character artist

ISSUE: 137 Inspired by his early fascination for comics, illustrator and animator Viplov Singh tries to use their secret language to communicate with his audience How has your formal education in design fueled your career as an illustrator? VS: When intended, illustration can be a complex visual form that can overwhelm your senses with beauty,…

The Meditation of creativity

ISSUE: 136 Through his intricate hand-engraved jewellery, artist-designer Aman Poddar is hoping to remind his audience of the benefits of slowing down What does contemporary visual art mean to you?  AP: I find that interacting with art gives me space, and allows me to forget about the world outside. So, it serves as a meditation….

From surplus to stylish

ISSUE: 136 Sheena Uppal is committed to creating limited quantities of thoughtful and ethical wardrobe staples for women How were you drawn to design? SU: From a young age, I was drawn to fashion styling and expressing myself through my clothes. I spent a few years working in my family’s garments and textiles business, learning…